What Makes Us Different
Simply put, our obsession with quality and freshness sets us apart from other bottled cold brew. In fact, many of our customers have commented on how the quality of our cold brew has ruined their ability to purchase cold brew in stores. Sorry about that.
So, what do we do that has ruined store-bought cold brew for people? It starts with using only high quality local ingredients and ends with a dedication to providing the freshest product possible. Let’s take a closer look, shall we?
Quality Ingredients
Coffee Beans
We use only the finest, locally roasted whole beans. We did our homework by experimenting with many different local roasters (tough homework, I know) and consistently kept coming back to a local Vermont company that:
Provides us with the dark, chocolatey robust profile we were looking for in a cold brew.
Provides an extremely consistent roast.
Water
Because water makes up close to 99% of the cup of coffee you drink, it goes without saying that it is really important. And, to be honest, this is an area where we simply lucked out because Jericho, VT has incredible water. In fact, our water district was voted “Best of the Best” in a national blind taste test the year we moved in...no seriously, check it out.
Obsession with Freshness
Fresh cold brew has a bright, vibrant flavor that simply can’t be matched. In contrast, most cold brew coffees you find in stores have a slightly stale, aluminum flavor. This is no shot against these brews nor those who brew them. The off-flavors are typically a byproduct of two things: 1) naturally occurring oxidation and 2) the pasteurization process, a necessary step for extending the shelf life of cold brewed coffee.
In contrast, we take the following steps to maximize the freshness of our product:
We purchase our beans in smaller quantities more frequently to ensure that the beans we are using are only weeks old rather than months.
We grind our beans literally minutes before it is ready for steeping. This reduces exposure to that ‘harmful’ thing called oxygen.
We aim to sell our bottled coffee no more than 10 days after brewing to ensure no discernible oxidation has occurred by the time the coffee has been consumed.
Through this process it is entirely possible that the cold brew our customers consume went from roast to cup in a matter of days as opposed to months. As such, the level of freshness in our product is one that is nearly impossible to match by anything you will find in stores. Pick up a bottle and see for yourself!